Thursday, May 2, 2019

The StressDoc YouTube Channel is finally up.

Part of the digital marketing effort for StressDoc enterprises is to get a digital footprint on alternative mediums. The strength of Mark Gorkin's work is his live performance, something that cannot accurately be conveyed  through articles or blog posts. I've been working with Mark to "up"  his game and expand into the virtual realm with video - something that can relay his passion and speaking ability and fill the gap between prose and performance. With the creation of the StressDoc  YouTube channel, a new generation of customers can access his content and understand the importance of stress management, organizational development and team leadership and further explore his products. Going live with his message has allowed me to go deep into video editing, which is both a challenge and a blast. I love working with the technology but it has also given me new respect to the level of effort required to push out quality content. The planning , editing and  video technical work is a bulk of the heavy lifting, the actual recording represents less that 1/10th of the time required to publish content. We are already discussing new possibilities, maybe even a live channel or a podcast. Either way, pushing into new media grounds has  been a new growth experience.

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